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FORMERLY KNOWN AS ROOT 16 INTERACTIVE PVT. LTD.
We are a collective of Artists, Designers, and Developers with over 50 years of combined industry experience — creators united by a passion for blending imagination with innovation.
Our craft spans the worlds of CG Animation, Real-Time Rendering, Product Visualization, Game Asset Development, Serious Gamification, Educational Videos, and Mixed Reality — all powered by new-age interactive technologies.
Every project we take on is driven by one goal:
to deliver exceptional, high-quality content that inspires, educates, and engages across every medium we touch.
We turn imagination into reality — one frame at a time.
From concept to final pixel, we craft cinematic worlds that move, stories that breathe, and ideas that shine. Every project is a fusion of art and innovation — where design, technology, and storytelling converge to create visual experiences that captivate and inspire. Harnessing the power of real-time rendering, MetaHumans, and path-traced precision, we bring visions to life with unmatched speed and realism. Our process is fluid, collaborative, and future-focused — giving creators the freedom to explore, refine, and push boundaries without limits.
We bring products to life with stunning, photorealistic 3D renders that don’t just show — they tell.
Our visuals go beyond representation, turning every product into a story of design, craftsmanship, and emotion. Powered by real-time rendering and path-traced precision, we capture every curve, reflection, and texture with breathtaking realism. From concept to launch, our team collaborates closely with brands to create hyper-real assets for marketing, e-commerce, packaging, and presentations — delivering the impact of high-end photography with the flexibility of digital creation.
Our artists and technical designers build high-quality, performance-optimized assets for video games across platforms — including mobile, PC, console, and VR. From stylized to hyper-realistic, we craft 3D models, textures, animations, and visual effects that are ready to integrate into real-time engines like Unity and Unreal Engine. Whether it’s environments, characters, props, or UI elements, we ensure every asset enhances gameplay and meets technical specifications.
We create clear, compelling, and scientifically accurate video content for education and training purposes. Our services include explainer videos, e-learning modules, safety and compliance tutorials, and pharma visualizations that demonstrate the mechanisms of action of medicines, their proper usage, and benefits. These videos are tailored for use in medical institutions, corporate training, patient education, and academic platforms, helping to simplify complex information through engaging visuals and storytelling.
We design and develop serious games that combine entertainment with practical outcomes — ideal for training, education, simulation, and behaviour change. These interactive applications are grounded in learning theory and user engagement, offering immersive experiences that improve retention and understanding. Our serious games serve industries such as healthcare, education, and corporate learning, and are often used for onboarding, decision-making practice, or scenario-based learning.
We offer end-to-end development of immersive AR (Augmented Reality), VR (Virtual Reality), and XR (Extended Reality) experiences. These solutions allow users to interact with virtual environments in real-time, creating powerful applications for training simulations, marketing campaigns, virtual product demos, architectural walkthroughs, and more. Our team combines artistic creativity with deep technical expertise to deliver interactive experiences that are not only visually engaging but also meaningful and user-friendly.
We build innovative digital experiences that connect brands with their audiences through interactivity, immersion, and design. This includes virtual showrooms, 360-degree product experiences, interactive kiosks, immersive websites, and branded digital content tailored for events, exhibitions, and online platforms. Every experience is crafted to be intuitive, emotionally engaging, and aligned with your brand goals — helping you stand out in a crowded digital landscape.
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